This year’s games are particularly exciting for us here at The Big Picture, as a team of our researchers are braving the weather and heading to the games.
We’ve bagged ‘access all areas’ passes to run research on behalf of the International Olympic Committee (IOC). Based in both of PyeongChang’s Olympics Villages, we’ll be meeting athletes to understand what it feels like to compete at the games.
Exploring their experiences as they discover the site, meet fellow athletes from across the globe, and interact with various apps and websites aimed at competitors, we’ll be looking to understand ‘what makes the ultimate Olympic experience for an athlete?’ The research will then be used by the IOC to make the experience even better at future games.
One element we’re particularly excited about exploring is Pinquest – an app that digitizes the tradition of athletes swapping pin badges with new friends from other nations.