How can we get our message to cut through?
A truly balanced methodology, 20Twenty blends behavioural observation & implicit response with group discussion to offer the best of both worlds.
It blends a System 1 evaluation of design performance with the richness and depth that groups can offer.
The first half of the session is conducted individually, with each participant in turn exposed to the design. This captures natural behaviour and individual, uncontaminated response.
We’ll also often conduct a memory drawing exercise after this: what do participants recall from what we showed them? Are we establishing new equity?
We’ll also capture the emotion generated by the design. How did it make them feel?
In the second half of the session we gather the same participants back together as a group, where we benefit from the richness and depth that discussion offers.