Off The Eaten Path
How can insight help create a brand in just three weeks?

PepsiCo identified an opportunity to launch into the growing vegetable snacking category. The area was rapidly becoming dominated by start-up brands, so the project team needed to move fast.

We were approached to help create a Minimum Viable Product that could be launched within 10 months. To do that, we’d need to work with consumers to move from early concepts and production constraints to a cohesive brand, product and positioning in a matter of weeks.

We deployed an agile Sprint approach which interlinked three phases: Lifestream self-ethnography, a Semiotics and Trends deep-dive, and multi-disciplinary collaborative Co-creation Workshops that pulled the insights together and built the proposition.

Client

PepsiCo

Services

Innovation, positioning, strategy, pack and product design

Markets

UK

Methods

Exploratory Workshops, SenseIt, Semiotics, Lifestream, In-Session Prototyping and Visualisation

Using Sprint to get further faster

The Big Picture’s Sprint is an intensive, accelerated process for bringing clarity to design or innovation challenges in weeks rather than months and years.

Insight at the heart

It integrates knowledge-pooling, ideation, prototyping and consumer research to get you further faster.

Fuelled by collaboration

It brings together expertise and knowledge from across the business, unifying stakeholders on next steps.

Guaranteed tangible outcomes

Its an action-oriented process that uses pacy sessions to ensure focus and forward momentum.

The result is Off The Eaten Path, snacks for the curious, for those who prefer to discover the road less travelled.

 

In its first 12 weeks in market, it achieved:

  • 181% of sales target

  • Strong trial & repeat rates

  • Bought by desired target audience

 

Client testimonial

“It was a great partnership between The Big Picture and Insights. Good communication, organization & planning. They took an inclusive approach, asking for and taking on board PepsiCo feedback. Great outputs, including a very comprehensive research and semiotics deck.”

Carolina Otero, Consumer Insights Manager, WESA Snacks, PepsiCo UK

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