When taken together, the design elements create a product that consumers don’t feel a need to hide, and reinforces Air Wick’s role in making their house feel like a home.
Visual design cues helped achieve the second objective, communicating the device’s fragrance control. With five intensity controls, consumers have a tactile way to select a fragrance scale.
As is often the case in design research, context was key in determining which device offers the best ergonomics and clearest communication. To help consumers imagine using the plug-in device in their home, we plugged it in to an actual wall outlet and encouraged them to use the device as they’d imagine using it in their home. This contextual exercise revealed the strengths and weakness of the various designs under consideration and allowed us to observe consumer behavior rather than relying on recalled behaviour.
By going beyond basic preferences, we were able to truly understand consumers’ needs and challenges for plug-in devices, as well as gain a strong understanding of home décor trends for now and looking to the future – with the result being a highly effective and award-winning design!