We are specialists in design insight with offices in London and New York. Our approach is based on the principles of Design Thinking – a human-centred ethos that guides creative development. It means our insight seamlessly integrates into the creative process to inspire, guide and hone design.
We have a strong focus on FMCG, and our blue chip clients include Unilever, GSK, Reckitt Benckiser, PepsiCo and General Mills. Other clients include Diageo, Disney, Chivas Brothers, Britvic and Innocent (full list is on our website).
While we’ve built our reputation on qualitative research, we’ve recently launched a quantitative offer to ensure we are able to research design from its very conception through to launch. We use an extensive range of methods including ethnography, focus groups, individual interviews, online communities, eye tracking, workshops, etc.