Hi, I’m Chris, and I’m an addict.
Like many people, I’m addicted to convenience – whether that be smashed avo on toast year-round or great coffee in an instant.
The ultra-convenient world we live in creates a friction with our desire to make choices that are good for our home planet. But we are facing an unprecedented climate crisis, which requires swift action to limit the damage.
We know consumers want to see change, in principle, but it’s easy for the individual to feel helpless in the face of such impending doom. This presents a great opportunity for brands to help consumers achieve their desire for ‘conscious conservation’.
Be ‘conveniently sustainable’
Environmentally conscious behaviour has long been associated with sacrifice, and in some respects we need to face up to the fact that this is true. We have everything at our fingertips and it currently comes with very little monetary cost.