Spark Session highlights: Gen Z & Millennials

03.06.16

Categories Spark Session

Last week we held our second Spark Session, sharing some key Gen Z and Millennial insights that have potential to make or break brands. You can now watch video highlights.

Last week we held our second Spark Session, sharing some key Gen Z and Millennial insights that have potential to make or break brands.

Along with contributions from two expert speakers – Dave Compton from BuzzFeed and Gen Z expert Chloe Combi – we reported findings from a live study using our ethnographic smartphone app, LifeStream.

Check out highlights from the session below.

 

Three things you need to know about Gen Z & Millennials

Chris Aukett & Ashleigh Cook – The Big Picture

Reporting findings from a live study of Gen Z & Millennials, Chris & Ashleigh share three key insights for winning over these savvy, conscious consumers.

 

The Psychology of Gen Z

Chloe Combi – Author, ‘Generation Z: Their Voices, Their Lives’

Drawing on 2,000 interviews with Generation Z, Chloe gives a fascinating insight into the personality and psychology of this future consumer cohort.

 

Connecting with Millennials

Dave Compton – BuzzFeed

How do you gain 40 million views in 5 months? Find out the secret behind BuzzFeed’s success with Millennials.