TBP’s 20th Anniversary: the design research diaries 1993-2013

04.11.13

Katey Diamond

Senior Research Executive

Categories Everything Else News

In the countdown to our twentieth birthday celebrations we shared fifteen insight nuggets into the world of design research.

In the countdown to our twentieth birthday celebrations we shared fifteen insight nuggets into the world of design research. Below are links to each story

Entry 1: We are living in the design erajony ive square

A look at the consumer’s increasing involvement in design

 

 

 

 

Entry 2: Why “standout” is more than “standing out”supermarket square

Tips on using TBP’s Impact Model

 

 

 

 

Entry 3: The role in the marketing mixrotten square

An insight into brand personality and it’s role in the mix

 

 

 

 

Entry 4: Harness the power of emotional ergonomicscoke square

Maximise the only physical touchpoint of your brand

 

 

 

 

Entry 5: When no result is a great resultmccain1 square

Sometimes, all you want is no noticeable change at all

 

 

 

 

Entry 6: Context is keyshower1 square

Why research is useless if not considered in context

 

 

 

 

Entry 7: Unlocking the golden insightchild-drinking square

Sometimes you need to just sit back and watch

 

 

 

 

Entry 8: Trust your gut1001 square

A case study on colours and intuition

 

 

 

 

Entry 9: The research dilemmadark-silhouettes square

A deeper look into minimising the research footprint

 

 

 

 

Entry 10: Sell the sizzle, not the sausageSausage on a fork

It’s not about how good your product is, it’s what that means

 

 

 

 

Entry 11: Design is a universal languageDulux-WarszawaGraKolorem03i04_24_04

Design should be able to unite people everywhere

 

 

 

 

Entry 12: Achieving standout: lost at sealost-at-sea square

Strategies for an environment with too much choice

 

 

 

 

Entry 13: Sometimes you have to ignore consumershttp://www.eric-so.com/2012/05/liquor-com-gin/

Sometimes, experience just knows best

 

 

 

 

Entry 14: If it ain’t broke, it still needs polishingguinness-square1-270x270

Some redesigns take real bravery- we can help

 

 

 

 

Entry 15: Show, don’t tellfly-on-the-wall square

Our behavioural methodologies allow consumers to show us