Do you ever feel like you’re a slave to your device, rather than the other way around? From smartphones to office space, we explore some examples of human-centric design which prioritise experience over engagement.

notifications v5

Did a notification bring you here, to this post? A ‘ping’, a flash, or perhaps just that ever-increasing number in the red circle? We spend 20% of our waking hours on our smartphone, tapping 2,500 times a day. Do you ever feel like you’re a slave to your device, rather than the other way around?

This month Siempo caught our eye. It’s a smartphone intended to help you regain control of your time and attention by prioritising the task you unlocked your phone for, not the umpteen notifications you didn’t.

https://www.youtube.com/watch?v=-_K6-g-h1Q4

It’s in keeping with a human-centric movement in design that prioritises experience over engagement. Design is an incredibly powerful tool, and when we use it to encourage positive behaviour – from budgeting better and saving energy through to working better and cleaning the air – it can be a powerful agent of behavioural change.

treewifi
Amsterdam fights air pollution with TreeWiFi

Here’s a prediction: brands that demonstrate an understanding of people, and use design to compensate for – rather than exploit – our foibles, will engender deeper connections with their consumers. Now that’s worth a notification.