11 past projects that hit the shelves in 2018


Frankie Swaine

Associate Director, New York

Categories News

2018 was a great year for The Big Picture: we celebrated our 25th & 5th birthdays in London and New York respectively, had a hand in some really exciting projects, explored design with consumers around the world, and saw some of the ‘final products’ we helped develop hit the shelves…

In the UK:

High5 got a burst of energy from a vibrant brand refresh that champions performance
Using our Quail-Quant method we helped Jus-Rol redesign their range to inspire and educate on pastry and enhance their premium positioning
We're nuts about Plenish's new optimised pack design that dials up taste and health cues to showcase the pure plant power of nut milk
Dr. Oetker upped it’s baking game by rolling out a sleek, quality look fit for anyone with a spatula
Robinson's launched the new Fruit Creations range - a more premium offer that delights and excites with adventurous new real fruit flavours
Meanwhile in France, Green Giant or 'Geant Vert' established themselves as the market leader with a striking look to break the mould

And across the pond in the US:

St. Ive’s unveiled their new, bold and joyful look that let’s the ingredients do the talking
FiberOne adopted a fresh, simple, and structured style that doesn’t spare on delicious
Theraflu’s latest innovation, PowerPods, brought a new level of convenience to the Cold & Flu aisle
Captain Morgan embraced a new structure that marries modernity with quality and heritage
And just this month, Dove zero-aluminum launched in the US with a clean style that heroes 0%

There’s nothing better than seeing our babies all grown up. Needless to say, we’re excited to see what the year ahead holds — happy 2019!