Xbox’s packaging solution for the new Adaptive Controller, a gaming handset for those with limited mobility, overcomes barriers to entry (literally).
Zip-ties. Plastic clamshells. Scotch tape.
Packaging can be a nightmare to navigate for any consumer, but for those with disabilities, these annoyances become barriers that stand in the way of their purchases.
The new Xbox Adaptive Controller was designed with the needs of gamers that have limited mobility, in mind. Microsoft was tasked with finding disability friendly packaging solution to couple with this new product offering.
And came up with this…