Design Online: meeting the needs of the omni-channel consumer
The Big Picture recently unveiled its thinkpiece “The Future of Design Online: meeting the needs of the omni-channel consumer” at the AURA seminar – aptly dedicated to all things ‘digital’.
Following predications that online grocery shopping is the fastest growing channel in the UK*, The Big Picture recently conducted consumer research to better understand the future role of FMCG design in the digital world.
“Brand managers and designers need to take an approach that considers the ever-changing needs of the omni-channel consumer and the medium through which design is presented” says TBP researcher Kahlia Pyle, who presented the piece at the AURA seminar.
“In doing this study, we have pinpointed several principles that we believe will help futureproof design in a 2D world. This forms a critical bank of knowledge that clients and design agencies alike need to know”.
* Kantar World Panel ‘Shopping for Groceries, what if Online was bigger than Tesco?’