Design Trends from Milan: Submerged

24.06.13

Rosie Brodhurst

Senior Research Executive

Categories Uncategorized

A sinister, yet intriguing design approach from Milan Design Week

At the Milan Design Festival there were many overt, ‘shouty’ trends vying for our attention. However, what caught our eye was something subtler, peeking out at us.

Analogia Project by Mancuso & Serra
Analogia Project by Mancuso & Serra

Across the different areas of Milan there were examples of objects partially submerged into walls. Executions of this decorative style were largely driven by the need for context to highlight other more overt design examples.

Arketipo
Arketipo

What we liked about this trend was its simplicity, and the intrigue it creates. By being partially submerged, these examples leave the viewer wondering – thinking not only about its purpose, but about the composition of the submerged side of the design.

Catellani Smith
Catellani Smith

This decorative approach, which is undoubtedly a nod to traditional ‘relief’, raises questions, and at times errs on the side of sinister -reminding us a little of old-fashioned oil paintings with hidden eye-holes, built for voyeurs.

Haddad:Musiol:Simons
Haddad:Musiol:Simons