Don’t sweat The Met

There’s been a loud response to the recent new logo for the Metropolitan Museum of Art (now known simply as ‘The Met’).

Being at the centre of such a furore must be a gruelling experience, but really, the noise is a good sign. That people are so up in arms about it changing is a reminder of the depth of feeling the brand engenders.

People care deeply about design because it can fundamentally affect their relationship with something that they’ve grown to love. And when you don’t like the change, it’s like a dear friend getting an unsightly tattoo across their face; you know they’re still the same person deep down, but you can’t quite view them in the same way anymore.

So while it must’ve been a difficult few weeks for The Met, perhaps they should remind themselves of the Oscar Wilde quote, “there is only one thing in the world worse than being talked about, and that is not being talked about”.