No one quite knows where the trend came from but the combination of garish colours, psychedelic undertones and rebellious attitude can hark back to the 90s. If done well, this gaudy aesthetic feels timeless and shines a spotlight on the consumer experience.
Typically, the category these brands perform in are hyper-competitive and require a certain level of disruption if they want to engage with someone who frankly, doesn’t have time to browse the drinking or snacking aisles.
Disruptive, loud and proud, fast design often features across a brand’s sub-range with starkly eclectic designs to make each product in the range unique. There are no limitations, just a carefree undercurrent that is quite honestly, a visual feast.
Successful designs tend to permeate the lifestyle space and can turn into brand love where the visual goes beyond shelf and into the consumers lives like a stamp of their own identity.