Healthy brands speaking up

08.08.14

For too long has the consumer had to make a choice between buying something healthy (looking like it’ll taste of cardboard) and buying something tasty (screw the waistline). It can seem that there is little middle ground in the average supermarket. No longer. There has been a recent influx of young brands entering the sweet … Continued

For too long has the consumer had to make a choice between buying something healthy (looking like it’ll taste of cardboard) and buying something tasty (screw the waistline). It can seem that there is little middle ground in the average supermarket.

No longer. There has been a recent influx of young brands entering the sweet and snack market with big personalities and big attitude. They’re proud to be healthy, and they’re proud to look tasty at the same time. Here are four of our favourites:

Rude Health— a ‘proudly outspoken gang standing up for real, honest food’, aimed squarely, rebelliously, at adults

 

Bear’s bold, ballsy packs bring the raw, wild wilderness to you

 

Urban Fruit is outspoken after a packaging redesign earlier this year
Little Big Shot is full of energy, and packs a punch at shelf, too

These packs reflect a wider trend of health as a positive lifestyle choice, and one that’s available to everyone. Being healthy is no longer a sacrifice. Could this ‘positive health’— ‘yes’ claims rather than ‘no’ claims— be the start of a revolution on our supermarket shelves?