Associate Director


6yrs+ in qualitative research (ideally agency side)


Central Manhattan, NYC


We’re a global qualitative research agency specializing in design research, with offices in London and New York.

We believe design research is different – it requires a combination of design expertise and research experience that generalist research agencies simply canʼt provide. Nowhere else will you find a greater level of global design research knowledge than at The Big Picture. We make design work harder for our clients and have experience across a range of areas including: Pack, NPD, Visual Brand Identity, Innovation, UX and Strategy.

You will have the exciting opportunity to guide design for some of the biggest brands in the world: PepsiCo, Unilever, Lays, Kraft Heinz, Jim Beam, Samsung, Olympics, and large tech companies to name a few!

After 20 years working globally from our offices in London, we opened our first international office in New York in 2013. Strong business growth has meant that we are continually expanding our team! As such, we’re in search of a bright and capable Qualitative Associate Director, with a passion for design, to join us.

This is a fantastic role for someone who can lead and get stuck in at every stage of the research process, and who relishes the opportunity to help shape the business, building on the success we’ve had so far.



We’re looking for an expert and insightful qualitative researcher to report into the VP. They need to have experience working at every stage of the research process, and be practiced at leading projects start to finish, from taking the brief from the client, to writing and delivering the final report.

Specifically we’re looking for:

  • A sharp thinker with strong analytical ability; someone comfortable with detail, but able to rise above it to tell a story
  • A skilled communicator with excellent written skills and an engaging and confident presenter
  • A good organizer with excellent attention to detail, an ability to make things run like clockwork
  • A proven passion for design, and a visual eye, which they can apply to our clients’ challenges
  • Advanced knowledge of standard software packages (including Word and Keynote ideally)
  • A detail-oriented and organized individual who can clearly articulate their thoughts across all mediums
  • An individual that thinks creatively and innovatively, with strong problem- solving skills
  • Someone who is not afraid to challenge the ‘status quo’ both internally and externally with clients
  • A team player who genuinely cares about their team members
  • Someone who values mentorship and the development of their peers as equally as their own
  • A joyful individual that brings positive energy to the workplace and motivates/energizes team members and clients
  • A person that embraces each new task with excitement and eagerness to jump into a challenge

In addition to top quality research skills, we need someone with a proven track record and enjoyment of developing the business. This includes experience leading and nurturing relationships with existing clients as well helping to generate new business.

  • Skilled at building genuine and deep relationships with existing clients both on and after projects
  • Prepared to take responsibility for developing specific clients
  • Able to spot opportunities for conversation starters with new clients, with experience writing and presenting creds

This role will also be a Development Manager for members of the team. We are looking for someone with a natural aptitude for developing and mentoring others.



This is an exciting time for TBP NY. As our business continues to grow, we need more passionate and talented researchers to help deliver world class design research to our expanding client list. We believe it’s our people that make us the great company we are and back this up with excellent training and mentoring support, career progression opportunities, and competitive benefits packaging including: healthcare, 401k, 20 days vacation (in addition to public holidays) and a discretionary bonus.

Please visit our website to see some of our work.

Apply Now

Email us attaching your resume, explaining your interest in the role, and why you’d be a good fit.

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