London 2012 identity: design genius or doomed from birth?


Our article in The Guardian discusses whether attitudes towards the London 2012 identity have changed since 2007

With less than 48 hours until Olympic-take off, we’re pleased as punch that The Guardian has featured our article on the London 2012 logo and branding. In it we feature our initial reactions to the identity (from way back in 2007) and compare with current perceptions of the Wolff Olins’s creation. Have a read here and let us know what you think via Twitter.