Marketing Week: Pack peril
19.10.11
As globalisation fuses retail markets, it’s easy to understand why brand teams want to introduce one sole pack design to fit all regions.
Here’s an article we contributed to in Marketing Week.
19.10.11
As globalisation fuses retail markets, it’s easy to understand why brand teams want to introduce one sole pack design to fit all regions.
Here’s an article we contributed to in Marketing Week.