COGS OF INDUSTRY
This week saw a big shake up in the soft drinks world, with Britvic and AG Barr joining forces to form Barr Britvic Soft drinks. The merger means the likes of Robinsons Barley Water and Fruit Shoot will now be sold under the same ‘roof’ as Irn-Bru and Rubicon. The aim is to forge a ‘world-class soft drinks company’ and attain annual sales of more than £1.5bn.
From borderline ‘maximalism’ to the resurgence of soul – read about the latest design trends according to JKR here.
This week, we’re serving up a Fentimans & Bloom Gin & Tonic. Hailed as the first premium cocktail in the ready-to-serve category, the tipple comes packaged in the iconic Fentimans curved glass bottle whilst featuring the distinctive Bloom colourways and graphics.
Jamie Oliver’s new charity, the Better Food Foundation, encourages people to eat more healthily. A fantastic cause in its own right, however even more impressive is the expertly executed branding by Pearlfisher. The megaphone icon conveys a sense of ‘calling people to action’, whilst bold, bright colourways inject a high level of energy.
NAME THAT BRAND
Think warm thoughts this week:
And once you’ve cracked the code, play the full NTB game here.