News 23.11.12
23.11.12
This week, read about everything from TBP in the news…to rotten tomatoes
COGS OF INDUSTRY
ITV recently unveiled a new brand identity, which will be aired this coming January 2013. Designed in-house, the identity includes a softer, more colourful logo. Overall, we think it takes ITV to a friendlier, more contemporary space.
COMMENTARY CORNER
This week, why not read an article of our very own, which featured in Packaging News on Wednesday. In it, our Director Su Abeysuriya talks about how to best communicate sustainability to consumers through packaging…
PRETTY PACKAGING
A bold, fresh design courtesy of the Fresh Chicken agency for premium pasta brand Pietro Gala. We’re rather fond of the cardboard substrate which reinforces the brand’s natural, handcrafted credentials, and the lighthearted graphics add character and zest too.
AND FINALLY
Just when we’re about to enter the month of festive food indulgence, NYC based photographer Joe Buglewicz subverts all your expectations of food photography with his series, Rotten. A fascinatingly stark collection of decaying food stuff – but perhaps worth a flick when you’re not hungry…
NAME THAT BRAND
Last week we featured the brand UGG. This week we’re being kind and showing you more logo than usual:
If you need some guidance – ask us on Twitter @TBPresearch