News Bulletin 01.03.2013

COGS OF INDUSTRY

Two years after Ofcom first allowed product placement in UK television programmes, analysts KPMG suggest that industry will see significant growth over the next five years, and estimate that it could be worth up to £120m by 2018. Already a player in the product placement game – with brands such as Uncle Ben’s and Yeo Valley ‘placed’ in Jamie’s 15-minute Meals – Channel 4 recently commissioned research which revealed that product placement has the potential to positively shift brand perceptions and elicit positive reactions through an enhanced and more realistic viewing experience.

COMMENTARY CORNER

Are household goods becoming too complicated for consumers? Rhod Gilbert certainly seems to think so. This article highlights the increasing complexity of household appliances…

PRETTY PACKAGING

We like to fly the flag for Blighty, and these designs for the Halcyon, a new retail development in Islington, do just that.

The designs are by London-based Someone. We loved the chiselled Gill Sans!

AND FINALLY

Date for your diary: 23rd March 2013, WWF’s Earth Hour. At 8:30pm, people across the globe are set to stage a one-hour international blackout in support of sustainability. Environmental charity Do the Green Thing have come up with a neat way to raise awareness and encourage participation: from today until 23rd March they will be releasing a poster a day from artistic contributors, including London 2012 Olympic designer Patrick Cox. The first poster is illustrator Pete Fowler’s ‘Fight the power: Plug Out’. Inspiring, creative and, most importantly, supporting a good cause. Let the countdown begin…

NAME THAT BRAND…

Last week’s NTB was Captain Morgan. Why don’t you send us a tweet with this week’s answer?

Once you’ve done that, check out the full version of our Name That Brand game here.