News Bulletin 01.06.12

01.06.12

From mindful masterbranding, to masterful advertising campaigns – we’ve got it all here, in the June weekly news bulletin

A new masterbrand approach from Schwartz
A new masterbrand approach from Schwartz

This week, we feature some glorious new packaging for iconic herbs and spices brand Schwartz. Having worked on this design in conjunction with agency BrandOpus, the task in hand was to develop a masterbrand that would simplify navigation of the ranges, and increase cross-range purchase. The impactful elliptical brand mark applied to all packs aims to represent the ‘blending of flavour’ and company expertise.


Ingenious advertising space
Ingenious advertising space

Forget the croissant – evidently a cup of coffee is the best companion to the morning news! This was the precise insight that prompted Gulf News (the UAE’s leading English daily) to adopt a rather innovative campaign aimed at reaching new readers and promoting their Twitter channel. Using the humble coffee cup as a veritable advertising medium, the news channel gave birth to the ‘Headline News’ sleeve. To date, over 1,400 headline Tweets have been printed on more than 840,000 cups, resulting in 2,900 new Twitter followers.


A tasty new brand for Kraft Foods
A tasty new brand for Kraft Foods

Check out the new logo from Mondelez International, the ‘other half’ business of Kraft Foods, which will manage their high-growth snack brands such as Cadbury, Milka and Oreo. The term is based on the idea of a ‘delicious world’ (in Latin ‘monde’ means world, and ‘delez’ delicious), whilst the curvey font relays a sense of optimism and fun. We rather like how it encompasses the two teardrops present on the Kraft Foods logo.


Raise a glass this Diamond Jubilee
Raise a glass this Diamond Jubilee

If you’re keen to raise a toast to the Queen this Diamond Jubilee, try this limited edition John Walker & Sons whisky for size. A blend of rare malt and grain whiskies (that were distilled in 1952), the precious tipple has been encased in a highly covetable 6-legged Baccarat crystal decanter, with decor that includes half a carat diamond, a Royal coat of arms and sterling silver. We’re sure Her Majesty would approve.