News Bulletin 01.07.11
West London’s royally good Tiki-haunt, Mahiki, this week launched an own-brand premium coconut liqueur in conjunction with Diageo. Design Bridge were tasked with the design of the bottle, which needed to convey the ‘aspirational yet accessible’ nature of the brand. The result? A rather tasteful take on the South Pacific style (which can look the wrong side of chintzy at the best of times). Each bottle features graphics inspired by original (vintage) Hawaiian fabrics and prints, and extends the detailing through to mock stitching (concealing the shrink sleeve joins) and garment labelling (for the barcode). The bottle comes in 3 guises; each unique and covetable individually, yet looking part of the ‘family’ when placed together. In addition, use of a matt finish not only communicates an understated premiumness, but also “echoes the textures of…coconut buttons and rayon”.
Notting-Hill based gourmet chocolate shop Melt should win an award for making their packaging look good enough to eat. The pack comprises graphics that embody the characteristics of melted chocolate, juxtaposed against a cream background. Tantalizing simple, and definitely one for the weekend shopping basket.
Britvic made ‘fizz-tory’ this week with the launch of Tango Turbo: the Tango drink we know and love, yet packaged in the world’s first drinks aerosol. The plastic vessel allows you to shoot a ‘foamy blast’ of the orangey pop into you mouth by using ‘nitro-fuelled’ technology, and is set to push boundaries in the drinks sector. Blue Marlin were brought on board to design the pack, which is “deliberately edgy and disruptive” in order to target its teen audience.
And finally in another tale of packaging innovation, Swedish drinks company IO Drinks has used the world’s first stackable plastic beverage container for their latest coffee and guarana-based energy drink, Ceethree’s IO. The square pack features a flip-top cap and reduces CO2 emissions (it offers more efficient transportation and maximizes retailer shelf space).