News Bulletin 02.11.12

02.11.12

This week, we’re saying Yo! to Ramen, celebrating simple brands and taking a patriotic soak in the bath…

 COGS OF INDUSTRY

Ramen is coming!
Ramen is coming!

Ramen is coming this week, according to Yo! Sushi’s new ad campaign. To celebrate the introduction of a new menu (and larger noodle offering), the sushi purveyor is conducting its biggest marketing campaign for 15 years.  Comprising a series of televised ads, Facebook activity and a live Twitter Q&A on the 9th November, the restaurant chain hopes to broaden appeal (beyond sushi) and engage lapsed and non-users of the brand.


COMMENTARY CORNER

The world
The world’s simplest brands…

Read about the world’s ‘simplest’ brands in this Fast Co blog post that reviews the Siegal+Gale Brand Simplicity Index. “Simple” means brands that offer clear promotional material and a straightforward user experience. Contenders for the Top 10 include everything from Google to Dunkin Donuts…


PRETTY PACKAGING

Every fit man wanted!
Every fit man wanted!

Gripping onto the post-Olympic Team GB spirit, M&S has collaborated with the Imperial War Museum to inject some retro patriotism into their male grooming line. The ‘Rally Round The Flag’ range, encompasses the Union flag in the design, and harks back to wartime Britain with the strapline ‘every fit man wanted’.


AND FINALLY

Viktormatic mania
Viktormatic mania

Take down that Billy bookcase and instead nab yourself these Viktormatic WWW shelving units. At the cutting edge of bookcase customization, they encompass ropes instead of traditional shelves, allowing you to adjust their height accordingly.


NAME THAT BRAND

Our very stylish NTB last week came courtesy of Mango. If you didn’t manage to guess it, try this one for size:

Name That Brand
Name That Brand

And once you’ve done that, play the fully fledged NTB game here.