News Bulletin 03.02.12
Cheese may be the last thing on your mind following the excesses of the festive season, but the recent revamp of Carr’s biscuits could change all that. Approaching JKR to help update their pack, the new design employs geometric shapes to modernise the brand with bold colourways to aid navigation of ranges and flavours. Design Director at JKR, Donna Trist, explained “the main ambition was to build conviviality and make the brand more relevant to a modern audience, while staying true to Carr’s long established heritage.”
Pernod-Ricard reignites their belief in the green fairy this week with a relaunch of its absinthe brand following recent legalisation of the spirit in France – although Pernod first produced the spirit in 1805, it had been banned for almost a century. The launch will be accompanied by a global campaign focusing on the more bohemian and artsy side to the tipple, and in the spirit of creativity, the brand will collaborate with various artists in order to produce limited edition bottles.
This week marks the 50th birthday of D&AD; the body that represents and celebrates the best in global design, creative and advertising communities (and has a highly respected annual awards ceremony to boot). To celebrate, they’re highlighting key works of art that have featured in their awards throughout the years. Our personal favourite is this press advert from 1970 which was for the Family Planning Association. ‘The Pregnant Man’, was the brainchild of Jeremy Sinclar at Cramersaatchi (now Saatchi & Saatchi) and is a paradigm for how great adverts can fast become cutting-edge editorial.
Lock up your sons – Lynx has a new product for woman. The Unilever brand (known as Axe outside of the UK) is launching its first ever feminine fragrance, in the form of a limited edition bodyspray – Lynx Attract, hoped to “drive the guys wild with its fruity, floral and woody fragrance”, a notion they play upon in this advert here.
And finally… we’ve grown again! We’d like to introduce you to our two latest recruits, Victoria and Becky – click here to read their profile on our Meet The Team blog!