News Bulletin 04.11.11
Would you like mayonnaise or augmented reality with your chips? Thanks to Heinz, this is now a viable option for avid tomato ketchup fans. Indeed, the sauce giant has launched an augmented-reality app for Tommy K fans that will trial for 12 weeks as part of their ‘secret ingredient’ campaign. The app will enable shoppers to scan the bottle QR code with their phone and unlock a pop-out recipe booklet and series of video recipes. The aim is to fit in with consumers’ ‘on-the-go’ lifestyle and inspire them to use ketchup as a cooking ingredient.
Chocolate is now officially for grown ups, thanks to The Grown Up Chocolate Club’s artisanal bars which range from ‘hunky dory’ offerings, to more ‘hocus pocus’ variants. To spread the chocolately word, the company commissioned Toast to overhaul their packaging design and bolster the brand identity. Featuring graphics inspired by those wistful childhood feelings of chocolate-elation, and impactful colourways for the print which aid variant navigation, these packs successfully relay the delectable experience that lies within.
Sometimes, it’s all about the packaging (and not what’s inside). Check out the stunning Christmas Gift Collection from Penhaligon’s, as designed by JKR. Centering around the theme of ‘hidden London’, the graphics explore the eccentricities of life behind closed Victorian doors. Bold colourways together with a sharp structure help inject a degree of modernity to the offering and ensure the packs are festive but not chintzy or clichéd. Overall, the boxes imbue a sense of luxury, treatiness and charm, and constitute “a keepsake item with standalone appeal” (Sarah Rotheram, CEO of Penhaligon’s). The collection of eight boxes is priced between £35 and £110 and available now in all Penhaligon’s stores.
“Dost thou have a Tweetdeck?” Well, that was the question this week during a TBP tête-à-tête about social media. Indeed, we’re keen to spread the good TBP word over the coming weeks and months with increased online activity and the like. So as a starter for ten, we’d like you to follow us on Twitter (@tbpresearch) (go on – mention and message us!) and in general, watch this social media space…
Oh, and finally…check out the new Lea and Perrins ad which we were involved with (and which is currently hanging in Waterloo Station). It’s part of a new campaign for the brand which includes a rather premium pack redesign, as researched by yours truly!