News Bulletin 05.04.2013

COGS OF INDUSTRY

Gone are the days of working, middle and upper class, according to a recent study by the BBC. The Great British Class Study suggests that there in fact seven classes and suggests that, by including measures such as interests and leisure activities, they are able to paint a more accurate picture of contemporary British society. It seems it’s no longer as simple as ABC1C2…

COMMENTARY CORNER

This week we blogged about the challenges faced by sports clubs updating their identity. In keeping with the theme, this post looks at the redesign of the Georgia Bulldogs’ logo. The team’s identity has had a number of ‘looks’ over time, each adopting a revolutionary, rather than evolutionary approach. Hopefully this latest design will see this dog have its day.

PRETTY PACKAGING

We’re not one for beauty pageants here at TBP but we’ll make an exception for this line up. Admiring the finalists for Heineken’s Your Future Bottle 2013, we think it’s a tough decision for the judges! The competition challenges entrants to remix the Heineken bottle – an interesting exploration of brand equities. The winner will be announced at Milan Design Week next Thursday.

AND FINALLY

Nescafé is 75! And, as part of the celebration, they have released a montage of snapshots from their past. You can browse though old ads and take a peek at products from yesteryear. Nescafé is a great example of a brand with strong heritage and longevity – now there’s a reason to celebrate.

NAME THAT BRAND…

Check out the answer to last week’s NTB. And if you want a pizza the action, why not send us a tweet with this week’s answer?

And, if that’s not enough, have a go at our Name That Brand game.