News Bulletin 06.07.12
This week, we’re revealing revamped Ragu sauce – courtesy of Path design agency. Recently acquired by Symingtons, the company decided to overhaul the brand in order to bolster engagement and trial with consumers. The new design focuses on communicating both quality and heritage; the jars now feature heavy embossing, whilst the rustic label dials up Ragu’s Italian-American history by placing a 1930’s-style illustration of Assunta Cantisano on front (her New York based family created the sauce in 1937).
From tomorrow, fans of great design and James Bond will delight in a new exhibition showcasing at The Barbican. Designing 007 has been set up to celebrate 50 years of the fictional character, and tells the “inside story of the design and style of the world’s most influential and iconic movie brand”. The exhibition comprises a multi-sensory experience that explores everything from the secret service and villains, to tailoring and costumes.
This week, Brussels released a new ‘leaf’ logo that must now appear on all organic food and drink packaging. The aim of the logo is to promote the high standards of the EU’s organic laws and farmers. How effective the logo will be however, is questionable given consumers rarely see and engage with logos. Indeed, in our research experience, the only pack logos that have impact on the supermarket shelf, are those supported by high ATL activity (think Fairtrade).
Finally, we’re loving this limited edition look for Miller High Life. Designed by Landor, the design applies a distinct red, white and blue palate, yet looks suitably contemporary and refreshing. A simple design that ensures the American brew retains it’s patriotic and premium status.