News Bulletin 07.12.12

07.12.12

Ash Cook

Associate Director

This week we’re talking about everything from the rising cost of chocolate to the grittier side of the Big Smoke

Cogs of Industry

An expensive addiction....
An expensive addiction….

Calling all chocoholics! We have a big news alert this week that has certainly induced heartbreak at TBP towers…chocolate bar prices are going up. With chocolate bars getting smaller to stay competitive against inflation rates, plus the rising cost of cocoa (due to depleting global resources!), it’s looking like the cost of our humble Dairy Milk bar will increase by at least 7.5% in the coming years.


Commentary Corner

An interesting blog post on prestige trends in the mass market, courtesy of JKR.

Prestige trends

Pretty Packaging

Souper duper redesign
Souper duper redesign

Watmuff & Beckett’s packaging gets a revamp this week, courtesy of Pencil Studio.  We’re rather fond of the new look which injects some vibrancy into the colour palate and dials up the role of the ampersand to aid variant differentiation between Gumbo, Risotto and Soup.


And Finally

London uncovered
London uncovered

If you’re in or around London and fancy taking a look at the grittier, grimier side of the city – head down to the Shit London exhibition at the KK Outlet in Hoxton. The show celebrates all the “unintenionally amusing things” about the city and closes December 22nd.


Name That Brand

Last week we tested your brand(son) knowledge with this logo. This week we’re feeling a little more playful:

Name That Brand!
Name That Brand!

Pssst: play our festive edition of Name That Brand this coming Wednesday 12.12.12 to be in with a chance of winning an iPad Mini…’tis the season and all.