News Bulletin 09.11.12
Take a look at this new – deliciously satisfying – Shreddies pack (as worked on by yours truly). The redesign effectively bolsters brand impact (or should we say splash?) on shelf, and encompasses dynamic graphics that express a sense of fun and movement.
Channelling the spirit of the Christmas clementine (or any orange for that matter), Pantone announced today that the official colour of 2012 is Tangerine Tango (17-1463). According to the world authority on colour, “Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy”. Best return your Christmas LBD and don this rather sophisticated shade instead!
Beefeater London Dry gin gets us into high spirits this week with this limited edition holiday pack. Featuring a veritable melange of festive and brand iconography and text, the design inspires consumers to get creative with cocktails. A metallic finish ensures the pack looks suitably premium (and in keeping with the brand), whilst red colourways provide impact whilst cueing Christmas.
Paper with severe design kudos, let alone perfect for wrapping pressies in (that’s assuming you’ve even started the chrimbo shopping of course)! Designed by illustrator Alicia Waters and printed by Monkey Ink Design, the paper is a true work of winter art, channelling everything from turkeys to (broken) tree lights…
Finally, not wanting to blow our own trumpet (or Christmas horn) too much, if you hadn’t already noticed, TBP Towers gained a lot of press this week thanks to our internal research on sustainability and semiotics. If you haven’t yet had a chance to read up on the hype (and fantastic research) click here now.