News Bulletin 10.02.12
This week we came across this rather revolutionary pack from TAY, which uses its physical aesthetic and feel to channel the essence of the product within. Tay clean and pure manages to marry product with pack thanks to the use of minimalist lines and natural, sustainable substrate (100% eco-friendly bamboo and recyclable PET plastic). Celebrating the art and beauty of nature is key to the brand, which is perhaps why a more hands on approach to the pack has been taken – indeed, over 70% of the bottle is hand crafted, and no two bottles are the same. Designer Sarah Tay commented that “in concepting the packaging for TAY, I wanted to be sure that anyone who picks up and feels one of my bottles instantly knows that they should expect something special inside.”
In June, we crossed our fingers for a more local looking version of Absolut vodka, and just over 6 months later, our wish has been granted. Absolut London is set to be released in a series of edgy designs by Jamie Hewlett (comic book artist and co-creator of the Gorillaz), each depicting an iconic London character (from Dickensian gents to Dandys and Punks). The limited-edition bottles hit the shelves of Selfridges and Harvey Nichols on the first of March.
This week, French Connection went all surrealist-chic on us with their new campaign ‘I Am The Collection’. Created by 101, the campaign includes ad material and 20 film snippets (watch them here) based around everyday activities such as ‘sleep’ and aloof adjectives such as ‘colorful’ and ‘poetic’. A beautiful example of how to market a high street brand, and turn fashion into (affordable) art.
February has been a big month for product placement deals, with music mogul Madge herself (or MDNA as she’s now known) brazenly embracing her deal with Diageo-owned Smirnoff. In her latest music video, Give Me All Your Luvin’, the songstress dances in a vodka-filled bar, proving that it’s now more important than ever for brands to adopt distinctive packaging that can ‘shout’ on shelf (and compete with celebrity status). Check out the video here.
And finally, the latest addition to the TBP team, Becky, talks about the importance of ‘kitsching up appearances’ with her insightful blog post on retro packaging. Make sure you read it here!