News Bulletin
17.04.15
Absolut have launched a new gaming app that tells the story of their new Andy Warhol inspired ‘Silverpoint’ bottle, we look at coffee packaging that borrows alcohol design cues and discuss how brands are trademarking their scents – it’s the news this week!
COGS OF INDUSTRY
Absolut Vodka has collaborated with The Andy Warhol Foundation to create an immersive app-based game that explores new forms of brand storytelling through digital experiences. Coinciding with a new bottle launch of the same name, ‘Silverpoint’ invites consumers to unlock a mystery story based on Warhol’s pop art and features a digital experience from theatre production company Punchdrunk.
US brands such as Verizon Wireless and United Airlines are the latest to apply for trademarks on their signature scents, ‘Flowery Musk’ and ‘Landing Scent’, found in their respective stores and airline lounges. While a seemingly unusual request for brands such as these, this points to the larger role scent is taking in contemporary branding – a topic discussed in our recent blog ‘The Evolution of Multi-sensory Branding’.
PRETTY PACKAGING
Sandows London, a producer of cold brew coffee, uses alcohol design cues in its brand and pack redesign to highlight its position at the high-end of the market. Design agency Studio Thomas has created the distinctive, simple and memorable piece of branding that communicates quality and brings attention to its unique, hand-brewed process.
NYC based design firm ROOK has transformed Cabo Chips’ visual identity to one that uniquely communicates Mexican culture. The design language reflects provenance in a new, contemporary way; telling a genuine story that will help the brand stand out in the crowded tortilla chip market.
AND FINALLY
‘Chase Me’ is the world’s first stop-motion film to be entirely 3D printed. The short movie by French animator Gilles-Alexander Deschaud took two years in the making and is not measured in standard industry parameters, such as dollars budgeted or box office ratings, but instead as litres of resin used.
NAME THAT BRAND
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