News Bulletin
24.04.15
In honour of it being Earth Week, this week’s news takes an ‘all natural’ form: find stories on sustainable juice packaging, Holland and Barrett’s ‘free-from’ store concept and how to turn junk food into gourmet meals.
This week, in honour of it being Earth Week we have put together an all natural news bulletin.
COGS OF INDUSTRY
method has teamed up with online fashion retailer ASOS to create a fully machine-washable 10 piece clothing collection. ‘method <3 ASOS‘ is no attempt at brand extension, but a cross-category, content marketing campaign that aims to promote the brand’s latest detergent, by connecting with consumers in a way that is disruptive and directly relevant.
In a bid to become the UK’s largest ‘free-from’ retailer, and target the increasingly health-conscious Millennial consumer, Holland & Barrett plan to launch a completely ‘free-from’ concept store – ‘Holland & Barrett More’. The store will not only include a nutrition consultancy, but feature ‘interactive vitamin stations’, tapping into the digital tendencies of their target market.
PRETTY PACKAGING
This pack design from Pure Earth and Afterhours promotes both the juice brand’s organic roots and sustainable credentials. The recyclable paper tag is an engaging and human feature that reminds us of the ‘Positive Healthy’ packaging design trend outlined in our ‘Health At Shelf’ webinar series.
B&B Studio have created a fun and lively pack redesign for all-natural nut butter brand Pip & Nut. Straightforward product imagery and a clean, crisp white pack communicate the natural simplicity of the product, while the leaping squirrel brand-mark injects quirky personality into the design.
AND FINALLY
While these dishes may look to be made of the finest ingredients and originate from the world’s best gourmet restaurants, they are in fact made entirely from fast food and put together by food blogger and self-styled chef, Jaques LaMerde. This trend for reframing ideas around food is also popular with sustainable cafes such as ‘The Real Junk Food Project‘ in the UK, where the menu consists entirely of waste food. Bon appétit!
NAME THAT BRAND
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