News Bulletin


To celebrate Packaging Design Day, this week’s news covers everything pack related; the winners of The Dieline Awards 2015, interactive nutrition labels and packaging co-designed with children.

This week we are breaking a four-year-old tradition by releasing our weekly news bulletin on a Thursday, to help establish Packaging Design Day.


Sage is a future-focussed alternative to the standard nutrition label found on food packaging, developed by Sam Slover and US-based nutritionists. The online dashboard leaves behind average recommended intakes, and instead provides tailored guidelines for each individual, across a database of over 2000 grocery products in Whole Foods. This is reflective of a wider change in packaging, with these elements not needing to ‘live’ on pack anymore.

A very Millennial take on nutrition labels

The winners of The Dieline Awards 2015 have been announced this week; 42 winners were awarded across 13 different categories. The trophy list represents a masterclass in packaging design, but we’re particularly fond of the playful graphics used for child & baby pharmacy range, Lilla Hjärtat (Little Heart, in Swedish) – awarded 2nd place in personal care and featured in our Pretty Packaging section below.

A line up of some of the best pack design around!


Apotek Hjärtat, one of Sweden’s largest pharmacy chains, uses real artwork from children to co-create its junior range. The studio involved, Bold Design, uses the artwork to differentiate the product groups, while the overall concept aims to convey ‘a child’s emotions’ and represent their world – not an interpretation of it by adults.

A playful set of graphics

In the name of unofficial Mexican celebration Cinco de Mayo, we thought we’d share some of our favourite tequila designs. Whether it’s the Jose Cuervo thermochromic pack we blogged about back in September 2013Patron’s iconic structure or student Hannah Hart’s design which merges Mexican tradition with a clean, modern feel, each of these great packs makes us wish it was Margarita time, all the time!

One tequila, two tequila, three tequila…


As part of Tate & Lyle Sugars’ new breakfast marking campaign ‘Rise and Smile’, Design Bridge and Helix3D have designed a smile-activated installation within London’s Victoria station – a giant 5kg replica of Lyle’s Golden Syrup pack, uses smiley face recognition software to dispense the free syrup to early morning commuters.

A sweet gesture


Tweet us if you know what this brand is! Here is the answer to last week’s NTB.


And then, if you fancy the challenge, play the full game right here.