This week we take a look inside Ted Baker’s virtual store, consider how spirit brands such as Hendrick’s, bring their product story to life and explore some interesting packaging designs, including the new limited-edition Marmite jar.
COGS OF INDUSTRY
Ted Baker has unveiled its first virtual store with the help of ‘virtual reality pioneers’, Avenue Imperial. The brand’s Shoreditch-based shop has been digitised using 360-degree panoramic photography – think Google Maps Street View with bells and whistles on – so online shoppers can walk through the store and actively click on and purchase items, all without setting foot outside the house.
A concept we talk about in our new craft spirits thinkpiece is how bigger brands can bring their product story to life by ‘spreading their wings’ into adjacent categories. A great example of this is Hendrick’s Quinetum Cordial – not only a great accompaniment for Hendrick’s Gin, this little bottle tells the interesting story of quinine, and in doing so promotes the brand’s history. Get in touch if you want to hear more about craft spirits.
Unilever has introduced new limited edition designs for Marmite, that not only playfully tap into the brand’s age old ‘you either love it or you hate it’ debate, but are themed around the summer, festivals and the temperamental relationship Brits have with the weather. We are still hunting for the designer behind these to tell them we are supporting ‘Summer of Love’.
Nós Na Linha has created this pack design for Portuguese brand Riscos – producer of canned fish and patés. Illustrator Karla Nazareth was brought on board to create quirky fish caricatures that represent the origins of the product and ‘transport us to Portugal and the iconic characters of each region’.
‘Facades’ is a photography showcase by photographer Roland Fischer featuring intimate close-ups of the world’s most iconic and exotic buildings. The project is a visual representation of how globalisation has affected architecture – “I noticed all these new buildings everywhere, but they could have been from anywhere in the world”.
NAME THAT BRAND
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