News Bulletin 11.01.13
Cogs of Industry
Selfridges is exploring an alternative approach to retail with its ‘No Noise‘ initiative. Based on the insight that the world is a noisy place nowadays, the multi-faceted scheme includes the installation of meditation pods in store as well as an interesting ‘Quiet Shop’, in which products are available “debranded”.
Except, we’d argue (pedantically), that removing a logo isn’t quite debranding, since many other brand equities remain in place…
“Those of us working in the field of product package design know that even small changes can make an incredible impact on customer experience – having a long-term impact both on customer satisfaction and sales”.
Read about the research that inspires structural pack innovation here.
Here’s a great bit of branding and packaging for a new banana-based jam. Ooh Ooh Ah Ah! (what a name!) was designed by Peck & Co., and features ‘Nom-Nom’ the monkey on the front. Bold, clear, characterful and differentiated.
One thought – will their customers really call it by its full name, or is it destined to become ‘the monkey jam’?
London Underground’s iconic ’roundel’ logo is 100 years old. To celebrate, TFL have an exhibition with 100 artists’ works inspired by the mark. See them all here.
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Until next time…