News bulletin 11.02.11
Welcome to the first of our new weekly bulletins! It’s a condensed, punchier nugget of news which we’ll be doing in addition to our (more waffly extensive) monthly news round-up. Make sure you follow us on Twitter where we’ll be tweeting a link to our digestible snapshot of the hottest packaging and design news every Friday.
- Bacardi launches its ready-to-drink range, Bacardi Originals, exclusively on-trade this week. The cocktails are to be marketed at men as an alternative to a mid-evening beer. How refreshing.
- Reckitt Benckiser celebrated a 13% rise in profits this week thanks to focusing their 2010 marketing spend on cleaning power brands Dettol, Vanish and Cillit Bang. That equates to increased revenues of £8.5bn and an operating profit of £2.13bn.
- Research World’s Stephen Philips discusses the role of qualitative research in the boardroom this month, describing how “there can be something inspiring (or horrendous) about watching and listening to ‘normal people’ talking about your brands or products.” [‘Getting qualitative into the boardroom’, Research World (No. 26, January/February 2011, pg. 42–44)]
- FMCG heavyweight Unilever drove profit growth to £3.95bn last year as a result of an increased marketing budget for brands such as Lynx and Flora. Unilever’s president of foods, home and personal care, Mike Polk, claims their brand portfolio is going from strength to strength thanks to “the improved quality of our advertising and innovation.” [‘Brandnews’ section, Marketing week (10 February 2011, pg. 8)]
- Following last years ‘gapgate’ debacle, Marka Hansen is leaving the company after 24 years and will be replaced by Seth Farman, ex-worldwide managing director of Ogilvy & Mather. In his previous guise, Farman worked with clients such as Unilever, UPS and Coca-Cola.
- Marketing week’s Mark Ritson criticises Stella Artois’s latest move into the premium cider sector this week, hailing the move as “a clunker” thanks to poor brand architecture and lack of positive cider heritage. Read the full-scale attack here.