News Bulletin 11.11.11
Today is Remembrance Day, a day in which our thoughts for those members of the armed forces who have given their lives in the line of duty are symbolised by the poppy. This simple and timeless design has proudly adorned our lapels for over 93 years, and although standard poppy pins are executed in paper or silk, this year we’ve seen some more ornate executions. Indeed, jewellery brand Kleshna has been commended for raising £100,000 for the charity with its crystal-encrusted Buckley design, whilst British jeweller Garrard will be auctioning this one-of-a-kind brooch at tonight’s Poppy Ball. Comprising black diamonds, rubies and tsavorite garnets set in 18ct gold, this poppy has been valued at a whopping £25,000.
Last week, LOCOG released its series of posters ahead of the 2012 London Olympic and Paralympic Games. Having commissioned a number of contemporary artists to submit works that reflect upon the values of the games, naturally the results were pretty eclectic, and in true Brit fashion – met by a round of disapproving tuts. That said, it’s always great to see modern design being championed (especially during a sporting event), although we can’t help but feel that these posters fall a long way short of the artistic heritage of the 1972 Munich games.
Back to the FMCG world, it seems Kraft has craftily hopped onto the energy drink bandwagon by launching a new MiO Energy drink next month. The zero-calorie offering contains the equivalent of a whopping 18 cups of coffee, and is targeted at men who tend to purchase energy drinks in convenience stores. The move comes as reports predict that the ‘energy’ trend is set to stay given the total US energy drink market was worth $6bn in annual sales last year.
And finally… yesterday we received a mention in Marketing Week for some research recently carried out for MAM (which you can read by clicking here). The article discusses the need for innovation in market research – a topic that we feel very strongly about at TBP Towers too. That’s why we’ve recently developed a brand new methodology to help conduct evaluative design research. Called The Big Fixture, we use a shopper lab (essentially a mocked-up supermarket) to help get closer to the true reality of consumer interaction with the shelf. Not only do we think it’s brilliant, but it’s gone down a storm with some of our clients already. So if you fancy knowing more, get in touch with your nearest TBP representative by picking up the phone today!