News Bulletin

20.07.15

Tess Kenning

Associate Director, London

Categories News

In the news this week: we discuss whether it is the end of gender specific children’s clothing, look at a liquid-free bar selling breathable cocktails, evaluate the packaging for Graze’s new ‘Good to Go’ snack selection and feature clothes designed using human emotions.

COGS OF INDUSTRY

Last year we saw Lego challenged on the gender stereotypes of its toys, and now it seems the dispute has been taken into children’s clothing. Svaha, Quirkie Kids, BuddingSTEM and Princess Awesome are just some of the apparel brands challenging the idea pink is for girls and blue is for boys – is this the end of the ‘girls’ and ‘boys’ aisle in retail?

Gender neutral garments

Experimental design studio Bompass & Parr has revealed plans to launch ‘Alcoholic Architecture’ – an  immersive, liquid-free bar in London that will provide visitors with “breathable cocktails”. While alcohol inhalation is not an new concept – the winner of our DesignInSight competition prophesied a similar future for Malibu – the emergence of concepts like ‘The Vaportini’ perhaps point towards a new trend in social drinking occasions.

Vapour ventures

 


PRETTY PACKAGING

Graze makes the move from online to in-store with its new ‘Good To Go’ range, designed by Family(and friends). The range of 12 sweet and savoury snack boxes are designed to represent exciting flavour, while also promoting a healthy and wholesome image. Healthy snacking is a topic we talk about in our thinkpiece ‘Food For Thought: A Conversation on Brand Design for Healthy Snacking of the Future’ – get in touch if you want to hear more!

Snack-tastic!

Aesop has redesigned ice cream brand Joe Delucci’s to ‘capture the essence of an authentic Italian Gelateria’. In order to stand out in a crowded category, the tub itself remains clear to hero the product inside and is detailed with quirky illustrations that represent the ‘unique character in each flavour’.

Ice cream before and after

AND FINALLY

‘Wearing your heart on your sleeve’ has literally been made possible by new clothing brand Abstract_. The clothing is created using a custom program that analyses the customer’s facial expressions, translating emotions into patterns that can be woven into the fabric.

Emotional embroidery

NAME THAT BRAND

Tweet us, if you know what this week’s NTB is! And then, if you fancy the challenge, play the full game right here. Here is last week’s answer.