News Bulletin

03.08.15

Tess Kenning

Associate Director, London

Categories News

This week we look at how Harvey Nichols new store design aims to ‘redefine luxury’, explore how LUSH Cosmetics are planning to become a more mature brand, review some gourmet chocolate packaging and look at maps that react to the weather.

COGS OF INDUSTRY

In a bid to shift brand perceptions away from “smelly bath bombs” cosmetics company LUSH has launched ‘LUSH Kitchen’ – an online site that shares ingredients with customers and allows them to order limited edition products. By moving online the brand aims to appeal to a growing global audience, promote their eco-credentials and create a more “mature” positioning.

Grown up grooming

The new layout of Harvey Nichols stores, created by Virgile + Partners, puts customer service at the heart of the design – a topic we talk about in our recent blog post ‘Retail Rethink: Design For Consumers‘. The store is not made up of typically luxurious fixtures, as might be expected, instead using “simple materials made beautiful” and featuring interactive digital fixtures such as a 360 degree interactive mirror.

Retail rethink for luxury

PRETTY PACKAGING

Made with interesting flavours such as rose, coconut & yogi and sour cherry & vanilla, Pana Chocolate is not just your run-of-the mill chocolate bar. Designed by the brand itself, the packaging aims to feel playful and fun, while also highlighting its handmade, high-quality and organic origins.

Packaging that looks good enough to eat!

The Honest Co recently launched a new line of feminine care products, adding to its portfolio of non-toxic, eco-friendly baby care and cleaning products. The highly patterned packaging, designed by Midori Sakano, not only creates an eye-catching, attractive visual brand language but hints to the performance of each of the products in the range – the size of the pattern representing the level of absorbency.

Honest through and through

AND FINALLY

Paper maps seemed to be a thing of the past, eclipsed by their automatically adapting digital counterparts that many of us feel lost without, until now. British designer Camilla Hempleman has created Bath C°, a thermo-colour map that reacts to the weather, highlighting the best parts of the city to be in at that time – pointing out the rivers and parks in the sunshine and museums in the rain.

Paving the way in design

NAME THAT BRAND

Tweet us, if you know what this week’s NTB is! And then, if you fancy the challenge, play the full game right here. Here is last week’sanswer.

NTB 3