This week we look at how Harvey Nichols new store design aims to ‘redefine luxury’, explore how LUSH Cosmetics are planning to become a more mature brand, review some gourmet chocolate packaging and look at maps that react to the weather.
COGS OF INDUSTRY
In a bid to shift brand perceptions away from “smelly bath bombs” cosmetics company LUSH has launched ‘LUSH Kitchen’ – an online site that shares ingredients with customers and allows them to order limited edition products. By moving online the brand aims to appeal to a growing global audience, promote their eco-credentials and create a more “mature” positioning.
The new layout of Harvey Nichols stores, created by Virgile + Partners, puts customer service at the heart of the design – a topic we talk about in our recent blog post ‘Retail Rethink: Design For Consumers‘. The store is not made up of typically luxurious fixtures, as might be expected, instead using “simple materials made beautiful” and featuring interactive digital fixtures such as a 360 degree interactive mirror.
Made with interesting flavours such as rose, coconut & yogi and sour cherry & vanilla, Pana Chocolate is not just your run-of-the mill chocolate bar. Designed by the brand itself, the packaging aims to feel playful and fun, while also highlighting its handmade, high-quality and organic origins.
The Honest Co recently launched a new line of feminine care products, adding to its portfolio of non-toxic, eco-friendly baby care and cleaning products. The highly patterned packaging, designed by Midori Sakano, not only creates an eye-catching, attractive visual brand language but hints to the performance of each of the products in the range – the size of the pattern representing the level of absorbency.
Paper maps seemed to be a thing of the past, eclipsed by their automatically adapting digital counterparts that many of us feel lost without, until now. British designer Camilla Hempleman has created Bath C°, a thermo-colour map that reacts to the weather, highlighting the best parts of the city to be in at that time – pointing out the rivers and parks in the sunshine and museums in the rain.
NAME THAT BRAND
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