In this issue we take a look at how brands reacted to London’s tube strike last week, Evian’s new environmentally friendly water bottle concept, Bud Light’s festival-inspired packaging and show you a tree that can grow up to 40 different types of fruit.
COGS OF INDUSTRY
Following in the footsteps of Absolut Vodka’s personalisation campaign Absolut Originality, beer brand Bud Light has released a series of individual can designs to be sold at US festivals this summer. A set of 31 unique motifs were created by artists at record label Mad Decent and then transformed into over 31 million graphic designs, meaning no two products are the same.
Last week we saw London plunged into 24-hour travel misery with another tube strike – this time however, a whole host of brands were there to lighten the mood. Renault’s ‘Twizy’ electric motor fleets were offering out free rides, Penny Skateboards encouraged many to take to the streets on a free set of wheels and Direct Line were on hand to dish out their ‘#everydayfix’ survival packs to any stragglers.
California-based grooming brand Beard Buddy claims its new ‘Beard Wash‘ will “save your beard from being weird”. The packaging features quirky illustrations that aim to reflect the hand-crafted product origins and inject some fun and humour. We are yet to find the designer for this pretty pack, so if you know who’s behind it then please let us know!
Grand Angle Design has created ‘La Goutte D’evian’ – a new 200ml concept bottle for French water brand Evian, designed around on-the-go and environmental issues. The droplet-shaped packaging features no cap or label so the product can be opened, drunk, squeezed and recycled, all with just the use of one hand.
Artist Sam Van Aken has created a ‘Tree of 40 Fruit’ by grafting many different types of fruit tree together, including plums, nectarines, apricots and cherries to name a few. As part of a project that aims to explore our relationship with nature and interrupt expectations, it has been placed in public spaces in NYC where it’s multicoloured blossoms will be on show, year round.
NAME THAT BRAND
Last week’s NTB was a tricky one – if you didn’t quite get it you’ll find the answer here. If you think you know what this one is, tweet us! And then, if you fancy the challenge, play the full game right here.