This week we talk about how Instagram is changing the way brands look at photography, explore inventions designed to make breakfast more exciting, look at Bernard Matthew’s new visual identity and review a new art installation at the heart of Covent Garden in London.
COGS OF INDUSTRY
As well as becoming one of the top advertising platforms, Instagram is influencing the way major brands look at photography – moving away from over-lit, staged product shots to real life images with a saturated, brightened, sharpened or faded filter applied to create a more natural, authentic feel. Taco Bell is one brand to successfully utilise the ‘Instagram Effect’ on their social media, creating shots that feel honest and down to earth.
Kellogg’s recently set the challenge of ‘livening up breakfast’ as children in the UK start back at school this week. Inventor Dominic Wilcox responded with a series of inventions and prototypes that aim to make the start of the day more fun. The seven inventions include a ‘Snap, Crackle and Pop Amplifier’ and the ‘Soggy-O-Meter’ – which allows you to set your preferred cereal soggyness.
Bernard Matthews has unveiled its new visual identity which will be launched as part of a major brand redesign – a project The Big Picture has been involved in at the packaging stage. The design, by BrandOpus, aims to “bring the world of Bernard Matthews to life”; celebrating its countryside roots and green energy credentials through the warm, illustrative style and iconic imagery of Great Witchingham Hall.
Ennis Perry Creative has redesigned the visual identity for Australian-based One Seed Perfume. The design aims to convey an “earthy luxury and sophistication” and highlight the brands wholly natural and organic ingredients.
London’s Covent Garden is currently home to The Heartbeat Installation – a large artwork by French artist Charles Pétillon that is made up of 100,000 white balloons that light up to symbolise a beating heart. The installation is housed in the Market building, otherwise known as the “beating heart of the area” and aims to “change the way we see the things we live alongside each day”.
NAME THAT BRAND
The answer to last week’s NTB can be found here. If you think you know what this week’s is, tweet us! And then, if you fancy the challenge, play the full game right here.