News Bulletin 13.01.12
Last week, Jordans unveiled this striking new pack that comes courtesy of branding agency 1HQ. According to 1HQ, the challenge centered around balancing taste communications with brand’s commitment to the British countryside. The result is a pack that tells the story of the cereal from source to bowl, but dials up taste using stronger colourways. In addition, farmland graphics bolster naturalness cues, whilst a butterfly product window makes an honest, quality statement about the cereal.
It’s that time of year again, when we’re busy replacing our social life with sport (in theory at least). Cue increased interest in protein supplement brands such as Maxitone, who this week unveiled a fresher, more feminine look for its woman-oriented offering. In conjunction with design agency Bloom, the brand have increased the vibrancy and contrast of their colourways and introduced dynamic graphics to inject some efficacy and feminism into the pack communications. The aim? To distance themselves from the traditionally masculine and medicinal protein supplement brands. We’ll body-build to that.
Jack Daniel’s channels the winter frost with this new seasonal tipple – an apple whisky punch. The use of emotive artwork from Currier & Ives was brain-childed by the London team at Stranger & Stranger, and evokes a rather nostalgic wintery scene that engages without sacrificing or challenging the bold JD design equities.
And finally…Penguin incite us to put down our Kindles this week, in favour of some rather beautifully designed books (yes, real ones!). Created by Coralie Bickford Smith, the covers celebrate the use of pattern as design, and encompass luxurious colourways and substrate to seduce us into the hardback. We can’t help feel that these borderline art-deco designs for F.Scott Fitzgerald’s selection feel somewhat akin to the writer’s era itself. Divine!