News Bulletin 13.05.11
Given we recently featured a blog article about Brand Britain, it seems apt to mention this week’s relaunch of a truly iconic British establishment: Little Chef. Granted, those two words alone are enough to conjure up a plethora of imagery (some good, mostly bad?), but thanks to Venturethree consultancy, the future of the Little Chef is…well, big. Indeed, the little Chef brand has now been totally overhauled, and repositioned as a ‘modern British brand’ which offers pleasant environs, a more appetising menu – and even a takeaway service. Both the logo and logotype have been updated, and the Little Chef himself (his name is Charlie by the way), now dons new attire.
The annual migration of celebrities to the Côte d’Azur commenced this week…meaning only one thing: the Festival de Cannes has started! To celebrate, purveyors of sophisticated sparkling mineral water, S.Pellegrino, released a limited edition design created by CARTILS. The creative idea behind the bottle is ‘iconic moments of 1960’s Italian cinema’, which we think it does pretty well…whilst the injection of silver into the graphics dials up the premiumness of the product (and prospective audience).
They say that fashion trends always come back around…so we weren’t surprised when Heinz announced this week that it is to package its ketchup in its classic glass bottles for the US market. A vintage packet of tomato seeds inspired the design of this limited edition Tomato Ketchup bottle, which gives a nod to the product’s 135-year history, and also aims to “bring some nostalgia to the summer barbecue season”.
Sainsbury’s is set to launch a new ‘by Sainsbury’s’ range in the biggest-ever own label revamp. The move involves the redesign of over 6,500 products and their packs, with a desired roll-out date for early 2013. Sainsbury’s group commercial director, Mike Coupe, commented on how the chain “aren’t just changing the packaging on the products. All of the new or to be improved products will be benchmarked to be at least as good, if not better, than the category leader.”
And finally, a lesson in how to do style over substance courtesy of luxury goods emporium Selfridges. The use of a simple glass jar harks back to our childhood days of penny sweets and chewing nuts, whilst remaining distinctly Selfridges thanks to yellow caps and crisp tags. The result? Funding your sweet tooth craving just got expensive.