News Bulletin 13.07.12

13.07.12

From Google books to minimalistic Mexican kitchenware…it’s all here in the WNB

Diageo are in high spirits
Diageo are in high spirits

Drinks giant Diageo is set to launch their super-premium Chinese spirit – Shui Jing Fang – in the UK. The move is part of their development plan for the brand and hopes to bring British consumers round to the ‘baijiu’ white spirit. Priced at £99 per 500ml bottle, it’s certainly not for the faint hearted…


Mexican minimalism
Mexican minimalism

Streamline kitchen chaos with this minimalistic Toscatti kitchenware. The Mexican ‘high endurance’ brand drafted in Anagrama to help with their naming, identity and pack design. We’re particularly fond of the outer wrapping which is bold, clean and aids quick navigation of the range.


Routing for impact
Routing for impact

Belkin demonstrate how to stand out in the electronics crowd. The new packaging for their wireless routers attempts to break category colour codes (blue) and prompt engagement at shelf. A premium, modern look for the brand, which injects a degree of creativity into the category.


The Google Book
The Google Book

This week we’d like to read Google; a 1240 page book displaying the first image result for every word in the dictionary. Pure internet genius – by Kingston University graduates Ben West and Felix Heyes.