Associate Director, London
COGS OF INDUSTRY
Dulux has partnered with digital agency MRM Meteorite to create ‘Dulux Amazing Space’ – an online interior design service for those looking to redecorate. Users are given their own ‘Dulux Design Expert’ and can talk directly to them via video consultations to ensure everything is perfectly suited to their tastes. This platform is a great example of two key trends at play; personalisation and omnichannel retail design.
Consumers often describe online shopping as a tiresome experience, something that lacks the excitement and intrigue felt when shopping in a physical store. New online-only womenswear brand Finery are setting out to change that. The London label have created ‘In the Mood For’ – an instinct-based game where customers choose abstract images that best match their mood and then are directed to specific products that reflect how they are feeling.
Today we open the first door in our advent calendars, so it’s about time we got into the festive spirit. What better way to do so than by celebrating our favourite Christmas packaging of the season so far? The Starbucks red cups certainly caused a stir for their minimalist design this year, but our current favourites are Bonora Chocolate’s festive bird pattern and Einstein Bros. Bagels holiday packaging that tells the story of the imaginary Christmas world of ‘Joyville’.
Design agency Glasfurd & Walker used the great Canadian outdoors as inspiration for the design of Park Distillery’s new range of spirits. Each bottle of vodka features an illustration of Banff National Park and uses colours to complement the different product flavours – storytelling in a way that’s reminiscent of retro travel posters.
If you’re feeling a little stressed this week, take a minute or two to relax with PauseAble’s mindfulness app Pause. Developed in partnership with Ustwo, the app works by focusing your attention on the present – users touch a colourful blob on their screen, moving it around at the correct speed until it fills the screen entirely.
NAME THAT BRAND