News Bulletin


This week it’s beginning to look a lot like Christmas – we’ve got Carlsberg’s newest experiential offering, packaging for a liquid advent calendar and a beautiful light installation in NYC.


This year’s festive ‘battle of the brands’ looks set to be eclipsed by something bigger, as the seventh instalment of the epic Star Wars franchise is released. With everyone wanting a piece of the action, we’ve decided to review our favourite promotions so far. As an official partner to the film, Subway’s fancy dress themed ad caught our eye, but we weren’t expecting Covergirl’s ‘Find the force within’ campaign – at first look we thought it was a poster for the film itself!

star wars
Brands in a galaxy far far away

Following on from ‘The Best Beer Poster in the World’ earlier this year, Carlsberg has created The Carlsberg Christmas Tree as they continue to use experiential marketing to engage consumers. The real-life tree is fitted with candle-lit bottles, features a large hop on top and provided the first 100 visitors with their own bespoke glass ‘beerble’ – conveniently made just the right size for drinking beer from too.

Baubles and beer – who’d have thought it!


Taft’s Ale House has hacked tradition to bring us ‘Liquid Advent’, just in time for the holidays. Instead of the usual chocolate treat behind each door the beautifully design box, by 1 Trick Pony, opens up to reveal limited-edition cans of the brand’s Chocolate Porter Ale. A great way to indulge during the December countdown!

advent liquid
Have a hoppy Christmas!

Now, here’s a design that really creates an impact by relying on the high contrast of colours. The bottle for Tomami Seasoning – a range of natural flavour-enhancing tomato sauces – has a sleek and premium look, that uses minimalism to drive standout and highlight the ‘natural, tomato only’ proposition. Bravo, designer Stephanie Turck!

That’s some seriously striking sauce packaging!


NYC’s Brookfield Place is currently home to architect David Rockwell’s ‘Luminaries’ – a beautifully decorative light installation. The 650 floating LED lanterns are inspired by traditional sky lanterns from Thailand and can be controlled interactively by visitors – when a hand is placed on one of the six touch-screens, a wave of colour travels across the ceiling.

Interactive illuminations


See if you can guess what this week’s NTB is and Tweet us if you know the answer! Here’s last week’s.