Associate Director, London
COGS OF INDUSTRY
This year’s festive ‘battle of the brands’ looks set to be eclipsed by something bigger, as the seventh instalment of the epic Star Wars franchise is released. With everyone wanting a piece of the action, we’ve decided to review our favourite promotions so far. As an official partner to the film, Subway’s fancy dress themed ad caught our eye, but we weren’t expecting Covergirl’s ‘Find the force within’ campaign – at first look we thought it was a poster for the film itself!
Following on from ‘The Best Beer Poster in the World’ earlier this year, Carlsberg has created The Carlsberg Christmas Tree as they continue to use experiential marketing to engage consumers. The real-life tree is fitted with candle-lit bottles, features a large hop on top and provided the first 100 visitors with their own bespoke glass ‘beerble’ – conveniently made just the right size for drinking beer from too.
Taft’s Ale House has hacked tradition to bring us ‘Liquid Advent’, just in time for the holidays. Instead of the usual chocolate treat behind each door the beautifully design box, by 1 Trick Pony, opens up to reveal limited-edition cans of the brand’s Chocolate Porter Ale. A great way to indulge during the December countdown!
Now, here’s a design that really creates an impact by relying on the high contrast of colours. The bottle for Tomami Seasoning – a range of natural flavour-enhancing tomato sauces – has a sleek and premium look, that uses minimalism to drive standout and highlight the ‘natural, tomato only’ proposition. Bravo, designer Stephanie Turck!
NYC’s Brookfield Place is currently home to architect David Rockwell’s ‘Luminaries’ – a beautifully decorative light installation. The 650 floating LED lanterns are inspired by traditional sky lanterns from Thailand and can be controlled interactively by visitors – when a hand is placed on one of the six touch-screens, a wave of colour travels across the ceiling.
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