News Bulletin

14.12.15

This week’s curated design and branding content namechecks everyone from Obama…to Bonnie & Clyde

COGS OF INDUSTRY

“Design is critical” explains Pret A Manger’s creative director James Cannell, as he describes the brand’s approach to storytelling. Famously opting out of big marketing campaigns, Pret’s design has to work extra hard for the brand to draw customers in. Based on the queues we experience at lunch-time, the strategy is clearly working.


So you think you know your brands? This quiz from Buzz Feed makes you think twice – by subtly changing iconic logos, it’s fiendishly tricky in parts. Let us know how you get on and we can compare scores!

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PRETTY PACKAGING

Christmas is a time for indulgence, and Fortnum & Mason’s range of Christmas delicacies reflects this perfectly. With all the richness and splendour of the holiday season, the packaging – by Design Bridge – is as perfect an accompaniment to Christmas dinner as gravy.

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Design agency Pearly Yon used the infamous outlaws Bonnie and Clyde as inspiration for the design of a handcrafted gin from Deluxe Distillery, a micro distillery in Belgium. The two variants use striking illustration and detailing to cue the character of each: Bonnie, the sweeter tasting gin and Clyde, the stronger one.

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AND FINALLY

As we head towards a new year, Twitter have released details of the top ten most re-tweeted Tweets of 2015. No less than half of these were from, or about One Direction. Yes, that’s right – the most re-tweeted topic of 2015 was the four-piece boy band (sans Zayn). Aside from Directioner domination, Obama’s tweet of support for legalising same-sex marriage and Leonard Nimoy’s poignant final Tweet both feature.

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NAME THAT BRAND

See if you can guess what this week’s NTB is and Tweet us if you know the answer! Here’s last week’s.

NTB