Senior Research Executive
COGS OF INDUSTRY
This week’s birth of George Alexander Louis has sparked a ‘retail frenzy’ as retailers join in the royal celebrations. Both Tesco and the Co-operative discounted champagne this week in celebratory promotions, whilst Asda used the opportunity to publish a message of congratulations – whilst promoting baby products. It has been suggested that the birth of George could bring a £243miliion boost to the British economy. However, Waitrose – which has a Royal Warrant granted by the Queen – chose not to partake in the celebratory promotions. Quite clearly, they are not amused (by the opportunist tactics of their retail competitors).
With so many brands claiming to be ‘honest’, there is a risk that the message may become diluted in a sea of honest brands. Take a look at another great post from JKR Design Gazette which supports the theory that honesty is the best policy – if you’re honest enough to celebrate your faults with a full, frank and funny approach, thus emotionally engaging consumers.
Each Terroir olive oil bottle and sea salt jar is handmade by a local ceramist from the Greek island of Crete. Terroir, a brand born from one woman’s love of the island and the natural food products that it offers, ‘showcases Cretan nature as well as its unique and unforgettable terroir’. With a percentage of the profits going to charitable causes, we think these simple bottles and jars successfully communicate the purity, naturalness and integrity of the brand.
Take a look at some of the creative ways that brands have celebrated the much-anticipated birth of baby George Alexander Louis, with a selection of some of the best Twitter campaigns this week.
NAME THAT BRAND…
Did you guess last week’s NTB? Well here’s you chance to have another go: